Ad Feminam: Martine Gutierrez and the Language of Advertising
DOI:
https://doi.org/10.37536/cr.2023.18.2873Palabras clave:
arte latino, arte chicano, activismo artístico, artistas latinos, Martine GutierrezResumen
Martine Gutiérrez (16 de abril de 1989, Berkeley, California) es una artista estadounidense de origen guatemalteco, mujer trans de ascendencia indígena maya y portada de obras de arte que pasan por anuncios publicitarios. A sus treinta y cuatro años, sus vallas publicitarias, anuncios en marquesinas de autobús y anuncios en revistas de moda han captado la atención de los principales medios de comunicación. Aunque a menudo se la califica de «artista latina», resulta sorprendente que los medios de comunicación nunca hablen de Gutiérrez en relación con otras artistas latinas/ex. En este artículo, sitúo a Gutiérrez dentro de un linaje de artistas-activistas latinas/x y chicanas/x, como Ester Hernández (n. 1944, Dinuba, CA) y Patssi Valdez (n. 1951, East Los Angeles, CA). Me baso en teóricos de la cultura, como Chela Sandoval, para considerar cómo las glamorosas adaptaciones de Gutiérrez de los medios de comunicación forman parte de una práctica liberadora en curso, que utiliza el arte para combatir la idealización de la blancura, criticar las normas de género y denunciar el racismo sistémico.
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Derechos de autor 2025 Ezequiel Amador
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
